"Torontoist is the city's best comprehensive blog."
The Globe and Mail
Ink Truck Media Corp. publishes Torontoist, the most respected and acclaimed online news source in the city. Originally founded as part of the Gothamist Network, Ink Truck acquired the rights to Torontoist in April 2009. Though independently operated, Torontoist remains affiliated with Gothamist and its network of thirteen city blogs from New York to L.A. to London and Shanghai.

Ink Truck is owned and operated by founders and partners Amanda Alvaro, Ken Hunt, and Rob Silver.

By the Numbers

Average Daily readers: 10,000-15,000+
Average Daily Pageviews: 20,000-50,000+
Facebook Fans: 5,100+
Twitter Followers: 23,000+
Flickr Pool Members: 4,000+
Flickr Pool Photos: 100,000+
Daily Newsletter Subscribers: 1,000+

What people say about Torontoist

  • "The most eloquent voice of this moment in Toronto."—The National Post
  • "The site has become one of the most influential and widely read of its kind."—The Toronto Star
  • "It has the mainstream media looking over its collective shoulder."—The National Post
  • "There is no other blog that cares so much about covering the city. For that, Torontoist should be saluted." —NOW Magazine, Best of T.O.
375,000 Monthly Readers
1,000,000 Monthly Pageviews
Founded in 2004, Torontoist has always been much more than just another blog. Unlike most other independent online news sources, our writers, photographers and editors have always been held to high professional standards. It is thanks to those standards that six years after its founding, Torontoist is firmly established as the most dependable and respected online source for news, politics, arts and entertainment coverage in the city. With a staff of more than 50 editors, writers, photographers, and illustrators, Torontoist can cover the city in a comprehensive way that is impossible for individual, independent bloggers. Torontoist's commitment to high standards, combined with the intimacy of our format, and our dedication to our readership, sets us apart both from other blogs and from traditional media sources.

This unique combination has been continually rewarded. On May 4, 2010, Torontoist was named a finalist for two National Magazine Awards, including Website of the Year, making it only online-only publication so honoured. Torontoist has been named Toronto's Best Website twice by the staff of NOW Magazine and was voted Toronto's Best Weblog twice by their readers. Torontoist has also been a finalist for Best Canadian Weblog four times at the Bloggies, and has received more Canadian Online Publishing Award nominations than any other city weblog in Canada. Since June 2009, Torontoist has been an online content partner with The Globe and Mail, which regularly features our stories on their Toronto Hub.

Our Audience: Urban Influencers
Torontoist offers a targeted demographic that is difficult to find anywhere else. Our Toronto-based readers are evenly divided between men and women. They are also overwhelmingly young, hip, well-educated, and highly engaged in city life. Like the writers, editors, and publishers of Torontoist, our readers are highly invested in Toronto's politics, nightlife, culture, and environment.

75% of Torontoist readers are local to Toronto
48% of Torontoist readers are between the ages of 18-34
69% of Torontoist readers are between the ages of 18-49
93% of Torontoist readers either have or are currently pursuing a university degree
21% of Torontoist readers either have or are currently pursuing a post-graduate or professional degree

Give Your Brand Context & Relevance
Because of our high standards, tight focus, and engaged audience, advertising with Torontoist ensures that your message appears in a respected forum alongside content that imtimately engages your target audience.

According to an April 2010 report in Ad Age, 52% of marketers are planning to spend more money on content sites this year, shifting away from large ad networks. Randy Cohen, president of research firm Advertiser Perceptions, which conducted the study, comments that focused content sites "have more context and more relevance to brands," adding that this is "why advertisers advertise in the first place—it's all about brand."